Tracking metrics in
Google Analytics And Yandex.Metrics
Meeting agenda
Presentation plan
• Goals
•Measurement methods •Key Ideas
•Google analytics metrics •Metrics Yandex Metrica •Work on setting up metrics •Tracking process
•Your suggestions
About the task
What are our goals in this task?
Goals
•
• •
Track user behavior on the site by determining the paths of targeted actions
Find weaknesses in the interface
Confirm or disprove hypotheses about the interface
Measurement methods
01
02
Achieving the goal, tracking actions using the webvisor
Heat map
03
04
Index of errors when filling out forms
Bounce index
Main hypotheses
01
Report export
At the moment, the interface has two Report Export tabs, you can remove one of them by finding out which of the tabs is most often accessed.
02
Working with detailed results
What tabs are opened most often? Which ones are less common? Should they be arranged in a more relevant order for
the user?
03
Scan settings
Does he use the scan settings which settings he is most interested in? What settings are difficult (the user is forced to open the documentation)
04
Scan errors
What errors do users most often encounter when scanning? Perhaps you should come up with additional situational clues?
05
Technical support
After what actions does the user contact technical support? Is there any way to optimize this process?
06
Tutorial
After what actions does the user access the tutorial?
Main hypotheses
07
08
09
Guides
After what actions on the site the user is forced to resort to the user's guide or the administrator's guide?
Analytics
How often is the analytics section used? understand why
Rule sets
How often is the ruleset section used? understand why
10
Languages
Documents with which languages that are not yet supported are most often analyzed?
Google analytics
01
Technical support
02
Rule sets
03
Analytics
04
Report export
05
Bounce rate
Yandex. metric
01
User Guide / Administrator Guide
02
Scan settings
03
Analytics of errors when filling out forms
04
Tutorial
05
Working with detailed results
Monitoring
Monitoring and interpretation of results
What are the next steps for the task?
Exclude all internal users from analysis
Collect the IP of all internal users currently using the product
Register paths and set up metrics
Set up paths and goals, connect a monthly metrics report.
Track changes in metrics every month
Collect up-to-date information and compare it with changes in the product. Interpret the received information.
Monitoring
How often to take metrics
Tasks
Report export
Working with detailed results
Scan settings
Scan errors
Technical support
Guides
Tutorial
Rule sets/analytics/languages
Month 1
Month 2
Month 3
Month 4
Month 5
Thank you!
Feel free to approach me if you have any questions.
anastasiyatroshina1@icloud.com | +97332321749 | linkedin.com/in/anastasiatroshina