Task trackers in B2B
Company: MyOffice
Team: Anastasia Troshina, Evgenia Stroganova, Nikifor Puzin Deadlines: March 19-May 14, 2022
MyOffice - office solutions for communication and collaboration with documents. Each of the products is designed to solve different problems - from free editors for home use to creating a functional working environment, including inside the secure perimeter of the information system.
As part of this case, we are interested in the tools used by company employees to manage projects and tasks.
Our task is to learn the main scenarios and experience in using tools for managing projects and tasks in B2B, as well as:
-what is used,
-what tasks are solved
-key and most frequent use cases,
-what difficulties do they face
-integration of personal and work tasks and projects.
RESEARCH OBJECTIVES
Learn the advantages and disadvantages of existing solutions for managing projects and tasks, identify user needs and identify the most frequent use cases.
For this we need to know:
•What tools do company employees use to manage projects and tasks:
•What tasks employees solve with the help of these tools (needs).
•Which use cases are the most important and critical, which are the most frequent.
•In what contexts do employees use tools to manage projects and tasks.
•On what devices employees use these tools, for what tasks.
•How these tools are integrated into the overall ecosystem of digital products that employees use to solve both
work and personal tasks.
•What difficulties do employees face when using these tools.
•What advantages of these tools employees consider important.
GOALS AND OBJECTIVES FOR BUSINESS
Fill and prioritize the MyOffice product development backlog, clarify development directions and detuning from competitors.
• • •
For this we need:
Learn key use cases and those solved with the help of project and task management tools; Learn the criteria and process for choosing tools for managing projects and tasks;
Learn the advantages and disadvantages of existing solutions for managing projects and tasks.
RESEARCH PLAN
19 march – 1 april
16 april – 29 april
30 april – 14 may
Preparation of research methodology
06. 04
Competitive Analysis
11. 04
Recruiting respondents for in-depth interviews
25. 04
Conducting in-depth interviews
02. 05
Conducting a
sur vey
Processing interview and survey
results
11. 05
11. 05
Consolidation of results
12. 05
Making a presentation and preparing for defense
13. 05
RESEARCH METHODOLOGY
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WHY WE DO RESEARCH
COMPETITIVE ANALYSIS
IN-DEPTH INTERVIEW
Learn key use cases and those solved with project and task management tools
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Learn the criteria and process for selecting tools for managing projects and tasks
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Learn the advantages and disadvantages of existing solutions for managing projects and tasks
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SURVEY
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Jira
Confluence
Asana
Trello
Yandex.Tracker
Access to the market
Main functions
2002
Manage requests, incidents, problems, changes and resources Working with Code in Tasks Thanks to the integration with Bitbucket source code hosting, programmers can write code and discuss it inside tasks.
2004
Collect, organize and manage the information you need to work in one place.
Creation, storage, viewing tasks. Instant search for the desired document.
2008
Milestones. They indicate the achievement of an intermediate
result, by which one can judge the success of the project as a whole. Dashboard. On it in real time you can see all the important data on
projects. A ready-made set of charts
is easy to customize.
2011
Automation. You can set up automatic actions with cards under certain conditions. For example, on Mondays, sort tasks by priority.
Chronology. The timeline displays all relationships between team members.
2012
Workflow automation. For example, you can redirect all requests from mail or forms on the site to the system. Ready-made solutions for different departments. For development, there are sprints, for marketing -
dashboards, charts and boards, for accounting - collaboration with documents, and so on.
The target audience
Used for working with code and as a bug tracker, suitable for teams of 100 or more people.
Used to work on projects, suitable for teams of 100 or more people.
System for planning, operational management and task management. Best suited for small teams: web studios, agencies and marketing departments.
A very popular scheduler and task tracker that is best suited for creative teams and small teams.
Alternative to Jira for developers. Also suitable for HR and design offices.
Integrations
Jira Software. More than 3,000 applications are easily integrated into the system. With their help, Jira can be customized individually for the tasks of a particular team.
There is integration with Jira and Trello
There are integrations with the most frequent applications. Among them are Zoom, Teams, etc.
Mail integration. Each card has an email address, and you can leave comments directly from your
email without authorization in the system.
The Yandex Tracker API is designed for web services and applications that work with your organization's tasks on behalf of the user.
Paid and free versions
Free version 10 accounts. Further 4.4 USD per user
Free version 10 accounts. Further 4.4 USD per user
Paid versions add advanced integrations with various applications, there is also a free version. (10.99USD - 24.99USD)
The free version differs from the paid ones in the number of features. (5 USD-17.5 USD, depending on the width of the functionality and the volume of the team)
For the first 100 users, full access to Tracker costs 258 ₽ per month per
user. If 100 employees of the organization are already connected to Tracker, the price for the next 150 users will be lower - 222 ₽ per month. If
more than 250 employees are connected, the price for each new user is 185 ₽ per month.
RESEARCH OBJECTIVES
Learn key use cases and those solved with project and task management tools
WHAT WE WANT TO KNOW
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What tasks employees solve using project and task management tools (needs).
Which use cases are the most important and critical, which are the most frequent
In what contexts do employees use tools to manage projects and tasks (e.g. in the office, at home, on the road).
On what devices employees use these tools (computer / laptop, tablet, smartphone; personal or corporate devices), for what tasks.
HYPOTHESES
Tracking the status of tasks and setting tasks are the most frequent actions
The most important thing is integration with instant messengers and mail
Most often used on PC, but sometimes on mobile devices.
WHAT WE LEARNED
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>90% of respondents noted that tracking the status of tasks and setting tasks are the most frequent actions
All respondents noted the importance of instant messengers and mail in the context of integration
All respondents answered that in most cases they use a task tracker on a PC
Half of the respondents answered that they also use task trackers on their mobile device
HYPOTHESES
Tracking the status of tasks and setting tasks are the most frequent actions
The most important thing is integration with instant messengers and mail
Most often used on PC, but sometimes on mobile devices.
HYPOTHESIS
The most important thing is integration with instant messengers and mail
WHAT DO YOU SAY TO THIS, WATSON?
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The majority of respondents (7 out of 10 or more) touched on the topic of instant messengers and mail in the context of integrations
8 out of 10 respondents noted that they do not use
the built-in chat to communicate on work issues
?
“Today, task trackers = advanced messenger functionality. Now there are bots that can be customized for your tasks.”
“Communication about the task used to happen in discord, now it’s more common chats and teams”
“It would be cool to pull out tasks from the team chat”
“Improve integration with messengers so that you can be more flexible in setting up notifications so that it immediately appears as comments on the task or so that I can reply directly from the mail”
RESEARCH OBJECTIVES
Learn the criteria and process for selecting tools for managing projects and tasks
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2. 3. 4.
5.
WHAT WE WANT TO KNOW
What tools do company employees use to manage projects and tasks
Who and how chose these instruments;
Why did you choose these tools?
If there was experience using other tools, why did you decide to change;
Are there cases where employees do not use the company's tools, but instead use something else (inconsistent use).
HYPOTHESIS
Task trackers save time on coordinating business processes by creating a single information space where you can quickly find information and track those responsible.
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WHAT WE LEARNED
6 out of 10 respondents in an in-depth interview noted the importance of onboarding in the process of working with a new tool
7 out of 10 respondents noted that they do not have a
single centralized system for working on a project / product; Based on the results of the in-depth interview, two User Stories were identified: project management and product development. The approaches to working with task
trackers differed significantly. Project managers talked about saving time from the point of view of ease of control, and developers, although initially they spent a significant part of the time on building up the process, significantly minimized time on template tasks in the future.
HYPOTHESES
Task trackers save time on coordinating business processes by creating a single information space where you can quickly find information and track those responsible.
“We didn’t have Jira, tasks were set and communicated with each other by e-mail, everything was lost, and he proposed a new tool that “went” to everyone.”
“At first it was a little uncomfortable and it seemed that the introduced component did not make life easier, but complicates it. But this was only the first impression, because no one understood how to use it correctly. There were also personal adaptation sessions and collective ones. As soon as we got used to it, it immediately became clear how we lived without this resource before?! It's unimaginable!”
WHAT DO YOU SAY TO THIS, WATSON?
“If there are juniors in the team, you make a separate template where you attach articles, etc. It was very convenient, because it was not necessary to waste time on individual training.
It's cool when the knowledge base is in the task tracker”
“... Jira has a bottomless volume of possibilities, there are a lot of chips, templates for tasks, processes, minimizing time spent on typical tasks ...”
“At Trello, I plan activities for a project - a newsletter that 6 interns are working on, where everyone has their own tasks. In order for it to look like a well-played orchestra, you need to have a single information space that is visible to me and the trainees - how the work on the performance is going. Thus, I minimize the sending of files. I can also give feedback there on the materials that are posted there”
“We made a task tracker on Notion. It allows you to assemble everything, like a constructor ... pack everything into one task (documents, links, etc.), like a “diploma”, where there are links to sources .. As a result of the
task, a report was generated automatically and a copy was uploaded to a separate folder for the customer .. ”
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RESEARCH OBJECTIVES
Learn the advantages and disadvantages of existing solutions for managing projects and tasks
WHAT WE WANT TO KNOW
How these tools are integrated into the overall ecosystem of digital products that employees use to solve both work and personal tasks.
What difficulties do employees face when using these tools.
What advantages of these tools employees consider impor tant .
HYPOTHESES
The scope of various integrations does not determine the choice of one or another task tracker. Ease of control is key.
The task tracker is used to track the overall dynamics of the project, but each individual employee also uses tools that are more familiar to him.
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WHAT WE LEARNED
8 out of 10 respondents answered that they are not ready to switch to another task tracker, even if there are integrations with the programs they use. Most explained this by the difficulties of “adapting” to a new instrument;
6 out of 10 respondents answered that they simultaneously use other tools for managing tasks (notebook, notes, GoogleDocs, Miro);
“If we were missing something here, we would do something or change the process”
HYPOTHESES
The scope of various integrations does not determine the choice of one or another task tracker. Ease of control is key.
The task tracker is used to track the overall dynamics of the project, but each individual employee also uses tools that are more familiar to him.
OUTCOMES
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Immersed in the world of tools for managing projects and tasks;
We heard and recorded the pains of users, were
inspired by the stories of successful use, and seem to
understand where to head:
-synchronization with messengers;
-native design and simple onboarding;
-customization = the ability to customize to the
needs and tasks of the team;
-the presence of a “data warehouse”;
-integration with the most popular project and
task tools (Google Sheets, Figma, Miro, etc.)
As a result of a qualitative study, two User Stories were identified: project management and product development.
It would be great to conduct a quantitative study of each of the groups of respondents. This will reveal more patterns and specific scenarios for using tools for managing projects and tasks.
Further usability testing will help form the most native interface that will form the basis of the product.
The most concise and native design for PC
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Thank you for your attention!
Contact me: anastasiyatroshina1@icloud.com +97332321749 linkedin.com/in/anastasiatroshina