Skincare

VICHY

Vichy laboratories is a skincare brand committed ​to skin health science.

PROCESS

Methodology of UX research

To investigate this feature I have decided to pick up this tree methods of UX research and here is explanation why.

USABILITY LAB TESTING

CUSTOMER JOURNEY MAPPING

EXPERT REVIEW

Lab usability tests measure a user's ability to complete ​tasks. We want to discover how users complete tasks ​and on which step they could be confused. We can ​gain unique insights into target users' needs and ​preferences by observing their behavior. This study ​helps us to fill the CJM.

Customer journey map illustrates the relationship of a ​customer with a business over a period of time using ​storytelling technique and visual cues. It is one of the ​easiest onramps to digital and is essential to complete ​before a major customer experience redesign.

Analysis to yield the most important insights and ​provide key recommendations. A brief write-up that ​summarizes key findings and indicates some possible ​recommendations can happen in this time. The expert ​carrying out the review needs to have the experience of ​having watched lot of user behaviour. Mostly this will ​have come through usability tests, because the UX ​review will centre on usability weaknesses in the

design.

Anastasia Troshina | UX research case

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PROCESS

Usability test process

We selected group of 4 users so we can research a process how they mange with tasks.

Respondents were not previously familiar ​with our website tool. But they should ​have matched our target audience rage ​by this parameters: 

Age groups

Sex 

Income 

Interest in beauty

FINAL TASK?

Go through skin diagnostic and choose ​suitable products for their skin.

FEEDBACK!

We learned their behavior on the task, ​learned their thought during progress and ​made come conclusions on their ​feedback. This conclusions are described ​in next slides.

In final we picked four different ​respondent from different target ​audience groups to perform diversity ​to research.

Anastasia Troshina | UX research case

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PROCESS

Customer journey map

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PROCESS

Tasks and outcomes

TASKS

The task is to improve the skin diagnostic tool on the Vichy cosmetics website

OUTCOMES

How the life and environment of the customer changes once they used the product or ​service.

Anastasia Troshina | UX research case

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OUTCOMES

Expert review

This expert review were wrote down ​after observation of all insights and ​users behaviors during the usability ​tests and after CJM were done. This ​explains what can be improved in ​design and what main concerns and ​mistakes are found.

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FINAL DESIGN

Final Concept

This is the final design prototypes made in Figma

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Thank You!

Additional work available upon request