UX researcher

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Anastasia Troshina

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Hello,

I’m Anastasia Troshina

UX analyst/researcher

Proactive and results-oriented professional with over 3 years of experience in User Experience research. Possess strong analytical skills and thrive as a collaborative team player, particularly in agile environments. Excited about leveraging my expertise to contribute to innovative projects and teams. I successfully completed a Bachelor of Economics. Currently, I am in the final year of my Psychology degree. These qualifications uniquely position me to approach UX research with a well-rounded blend of analytical and psychological perspectives. I possess extensive experience as a UX researcher and analyst, specializing in complex B2B IT products, particularly within the software domain. My proficiency in navigating such intricacies was honed during my tenure at DerSecure, where I developed a deep understanding of crafting optimal user experiences for sophisticated technology solutions. This background underscores my analytical skills and ability to navigate the complexities of B2B IT landscapes with precision.

Higher Education

2014-2018 Bachelor degree in management

State University of management

2019 - Digital Marketing qualification diploma

Bauman State Univercity

2022-now Master degree

Moscow university of psychoanalysis

UX Education

2022 UX researcher qualifiacation programm

Higher Univercity of economics

2022 Google UX design

Google (coursera)

2022 Google analytics certification

Google Analytics Academy

Experience

User experience analyst

April 2021 - December 2022

DerSecure


Conducted comprehensive data collection and analysis. Executed competitive analysis to identify market trends. Conducted qualitative research, including interviews, surveys Utilized Figma for prototyping, ensuring a user-centric design approach. Developed and delivered presentations based on research findings. Authored technical requirements for developers. Played a key role in acceptance testing before product release. Drafted product documentation and maintained an up-to-date knowledge base for employee training.


SEO/UX researcher

Glavsnab

2019 - 2021

Conducted quantitative and competitive analyses Executed AB testing Designed layouts in Figma Curated search queries from Google Developed compelling landing pages on CMS (WordPress and Bitrix). Monitored conversion rates and bounce rates using Google Analytics. Crafted comprehensive Terms of Reference (TOR) for developers.



Goals of this case study:


• Track user behavior on the site by determining the paths of targeted

actions

• Find weaknesses in the interface

• Confirm or disprove hypotheses about the interface



Case Study Presentation

Our task is to learn the main scenarios and experience in using tools for managing projects and tasks in B2B, as well as:

  • - what is used,
  • - what tasks are solved
  • - key and most frequent use cases,
  • - what difficulties do they face
  • - integration of personal and work tasks and projects.


Case study task:

Improvement of the skin diagnostic ​tool on the cosmetics website


Thank you =)

Lets Connect

Phone :

+44 7587 529661

Address :

London, UK

Email :

Me@anastasiatroshina.uk

LinkedIn :

www.linkedin.com/in/anastasiatroshina/